Canada Small Business Websites 2026.

Ontario and British Columbia lead, Quebec is a strong third.

Ontario accounts for 37.7% of the Canadian businesses, from the Greater Toronto Area to smaller cities across the province. British Columbia follows with 26.2%, centred on Metro Vancouver and Vancouver Island. Quebec makes up 14.2%.

Alberta, Manitoba and the Atlantic provinces are present but small. 17 businesses (9.3%) named only Canada, typically because they sell across the country.

Canada also had the lowest share of businesses with no website of their own among our three editions: 9.8%, against 14.7% in the US.

The widest contact gap of our three editions.

Canadian homepages were the least likely of the three editions to let a visitor act on the spot. 60.8% had no tap-to-call link, 64.2% no form, and 39.2% neither. WhatsApp, which fills part of that gap in the UK, was on only 3 Canadian homepages.

The way in was there: only 4.2% had no form and no link to a contact page. It was simply one or two taps further away than it needed to be. Where a number sits on the page as plain text, a phone shows it but will not dial it.

Ontario homepages showed the gap most clearly. British Columbia, with a smaller group, was closer to the US and UK.

Only provinces with at least 30 homepages measured are shown.

WordPress first, and Wix more than anywhere else.

WordPress ran 41.7% of the Canadian homepages we measured. Wix came second at 10.8%, the highest Wix share of any country group in the study, and GoDaddy's builder appeared on 3.3%. Squarespace, so common in the US, ran only 5.8%.

Our written notes, which also cover sites that did not load on the day, put 39.4% of Canadian sites on WordPress and 26.1% on a WordPress page builder, the highest page builder share of our three editions.

Homepages made 70 separate requests at the median, more than in the US or UK. Page builders, plugin stacks and booking widgets each add their own scripts.

Good pages that do not say what they are.

30.8% of Canadian homepages had no main heading, the highest share of any country group in the study. 24.2% had no meta description, the short summary search engines often show under the link. About half (49.2%) described the business in structured data that search engines can read directly.

None of these is hard to fix, and none needs a new site. A heading that says what you do and where, written in the words your customers use, is the single most useful line on a homepage.

Our notes also recorded placeholder or demo content on 18.2% of Canadian sites, again the highest of any country group: template testimonials, empty sections and demo pages that had stayed live after launch.

In Quebec, the homepage usually speaks French first.

We looked at the title and opening text of each Canadian homepage and counted common French and English words. 9 of the 120 homepages led in French, every one of them a Quebec business, which is 9 of the 14 Quebec homepages we measured.

The Quebec group is too small for percentages, but the pattern matters for anyone designing for it: one site often has to serve two languages well, with both versions kept equally current.

This is a simple word count on a short text sample, not a language audit. A homepage with a French menu and an English body may count as either.

The photos and films are already there.

92.3% of the Canadian businesses had real photos or films of their own somewhere online, the most of our three editions. Instagram came up in 34.4% of our notes and YouTube in 27.3%. The chart in the Quebec section shows the rest.

Meanwhile 38.2% of Canadian sites leaned on stock or stock-looking photos in prominent places. That gap between what a business has and what its site shows is the easiest win in this whole edition.

On a phone the typical Canadian homepage downloaded 2.13 MB, in line with the rest of the study; 20.8% were over 5 MB.

A short check for a Canadian small business site.

Open your homepage on your phone, off Wi-Fi. Each point comes from what we saw on Canadian sites this autumn.

How the Canadian numbers were made.

This edition uses the method of the main report, limited to businesses whose market is in Canada. A business counts once. Its province comes from the place in our research notes; where two are named, the first counts.

149 Canadian business domains were opened once on 1 November 2026 in headless Chrome set up as a phone (390 by 844 pixels, touch, iPhone browser identity). 120 loaded fully and make up the homepage figures. 23 (15.4%) blocked automated visits or did not finish loading, more than in the other editions, and are left out rather than guessed.

French-first homepages were counted by comparing common French and English function words in each homepage's title and first visible text. The sample is small businesses that replied to Astra Labs about their website. Our own clients' sites are excluded, and we never publish which business had which result.