Astra Labs Start for $99

Web design for pet businesses

Websites for groomers, dog trainers and pet carers that owners trust with their dog.

Astra Labs designs custom websites for dog groomers in a shop, at home or in a van, dog trainers, home boarding and daycare, and small vet practices. You pay $499 one time for up to five pages: $99 to start and $400 when you love the result, before it goes live. The site is built from your own photos of the dogs you look after, shows clear prices by size or service, and ends in the way you already take bookings, from a text message to Square Appointments.

SMLXL Medium, full groom, Saturday Send
Groomers price by size and coat, so several of our designs let the owner measure their dog the way a groomer does, then carry the size and service into a ready booking message.
What the site has to do

Owners are handing over a member of the family.

Nobody books a groomer, a trainer or a stranger's spare room for their dog on price alone. They look for signs that the dog will be safe, calm and happy. These points come from the groomers, trainers, boarding homes and the vet practice we designed for this autumn, and from what their old sites showed and left out.

  1. Real dogs, from your own table and garden

    Every business here had its own photos of dogs in its care: finished grooms in bandanas, guest dogs asleep on the sofa, recall training in a field. Yet more than half of the sites we could review leaned on stock puppies. Owners want to see your dogs, your room and your hands at work.

  2. Prices people can work out themselves

    Groomers price by size and coat, boarding by day, night and number of dogs, trainers by programme. Where prices were published they often sat in a plain table or a printed card photographed for social media. A simple size or stay picker that shows the real price removes the most common question.

  3. Say what a day or a visit looks like

    For daycare and boarding, the day itself is the product: drop off time, walks, rest, the photo updates owners love. For a mobile groomer, it is the van parking outside and the dog skipping the car ride. For a vet, a slow, quiet visit. Describe it step by step.

  4. Show the qualifications and the rules

    Licences, insurance, vaccination rules, deposits, temperament checks and first visit assessments build trust when stated calmly, in one place, rather than in downloadable forms.

  5. Book the way you actually work

    Some of these businesses used Square or a pet care portal, others took bookings by text or posted open slots on Facebook. The site should follow your way of working, not force a new one.

  6. Answer the area question first

    Mobile groomers and trainers who visit homes are asked one thing before anything else: do you come to me? A map or a postcode check on the first screen saves both sides a message.

What we found

Pet business websites, checked one by one.

We read the websites and social pages of 13 pet care businesses we designed for in October 2026, in the US, the UK and Canada: groomers, mobile groomers, a pet dental hygiene service, dog trainers, home boarding and daycare, and a vet practice. On 1 November 2026 we opened each homepage again on a phone. With a group this small, these are observations rather than industry figures.

7 of 12sites used stock or stock-looking photos of animals or roomsFrom our review notes
4 of 12still showed placeholder reviews, sample products or template textFrom our review notes
7 of 10homepages had no booking or enquiry form on the pageMeasured on a phone, 1 Nov 2026
13 of 13businesses had their own photos of animals in their care onlineFrom our review notes

The pattern was consistent. Pet businesses are rich in real pictures, because owners love seeing their dog after a groom or during a stay, and most of these businesses post them every week. On their websites those pictures were usually missing. In their place were template layouts from WordPress, Wix, Squarespace, Square Online or Google Sites, often with stock photos and a contact page.

Homepages were light compared with other trades: the median download on a phone was 1.46 MB across 10 homepages we could measure. Lightness was rarely the issue; showing the work and the price was.

Method: our review notes describe each business's current site in writing; we counted notes that mention stock or generated images and placeholder content. Phone checks opened each homepage once at 390 pixels wide. See the full method.

Pet business work

Eight pet care sites, and the idea behind each.

None of these businesses asked to be named, so we give the service and the area only. Each design was built from their own photos, prices and way of booking.

Mobile dog and cat groomerSan Francisco Bay Area

Measure your dog

What we found
A shop builder template with a stock hero photo and several images that did not load, linked to their appointment booking.
What we built
Their finished dogs seen through the van's sliding window, and a tape measure along a dog's back using the inches from their own size chart, carrying the size straight into a booking message.
Mobile groomer, one dog at a timeSonoma County, California

Is the van coming your way?

What we found
A busy custom app with icon cards, a cartoon mascot and its own booking flow.
What we built
The page painted like the side of their van, real grooms through the open door, and a route map where the van drives to the visitor's town when they enter a postcode.
Home studio dog groomerSouth London, UK

The mirror moment

What we found
A clean freelancer-built site with a stock video of a fluffy dog and a sample email address left in its form.
What we built
A salon hand mirror that turns from before to after on her own grooms, a nod to her years as a hairdresser, with her printed price card and a booking slip.
Neighbourhood dog grooming shopNorthern Utah

The punch card

What we found
A freshly set up theme with sample testimonials and a shop full of demo products.
What we built
Her real ten visit loyalty card, where every punch reveals a dog from her table and the tenth stamps the free mini service, around clear prices and a one-tap text to book.
Licensed home boarding and daycareBerkshire, UK

A day at ours

What we found
A plain WordPress template with a price table and a client portal for registration.
What we built
A guest dog's day at their house, morning to night, in their own photos and their own warm, funny words, with the owner's own hot weather walk rules made live from the day's forecast.
Boarding kennels, creche and dog poolsNorth East London and Essex

Your dog's kennel card

What we found
A crowded builder site in magenta with stock puppy cut-outs and downloadable PDF forms.
What we built
A walk through their gated grounds in their own photos, then the card that hangs on every kennel door, priced live from their real list with the deposit rule and sent as a booking request.
Private dog trainer, decades in the fieldEast Bay, California

Six steps in his own voice

What we found
A competent page builder site on cream with mostly stock photos and a long blog.
What we built
His own talking film split into six chapters, one per step of his method, with his words shown large as he speaks, and programmes chosen by the dog's age in weeks.
Pet teeth cleaning clinicsGreater Toronto Area

Your pet's name on the board

What we found
A free site template with a generated-looking hero and a long menu.
What we built
The felt letter board every patient is photographed beside: visitors type their pet's name, the letters set themselves, and the name carries into her booking form.
What comes with it

Made for owners who want to see where their dog is going.

Every pet business site we make includes these.

Your own dogs on the page

We go through your camera roll, Facebook and Google listing and choose the photos that make owners smile, sized so they load quickly on a phone.

Prices by size, stay or programme

A picker for size and coat, nights and number of dogs, or the dog's age, showing your real prices and add-ons.

Booking your way

Square Appointments, MoeGo, Gingr, Time To Pet or a pet care portal stay as they are. If you book by text or WhatsApp, the site writes the message for the owner.

Rules in one calm place

Vaccinations, deposits, licences, insurance and first visit steps written clearly, with your own forms linked where you need them.

Service area check

For mobile groomers and home trainers, a map or postcode check that says straight away whether you visit them.

Your own dashboard

Add this week's best grooms, change prices or post open slots from your phone.

Price for pet businesses

$499, whether you groom in a van or run a kennel.

One fixed price for the whole site. A $99 deposit gets the design under way, and the remaining $400 is due once the site is exactly how you want it, before it goes live on your domain.

$499

One time. No subscription unless you choose hosting.

  1. Deposit$99
  2. When it is right, before going live$400
Start for $99

We work on it with you until you love it. If you still do not, you get a full refund.

Included
Up to five pages written with you, a design from your own brand and photos, the price picker, booking links or ready messages, an enquiry form at launch, your dashboard, Google basics, and your domain set up with a padlock.
Five more pages
$149, for example one page per service, per town or for training courses.
Treats, kits and gear
Up to 10 products in a small shop, $199, with card and Apple Pay payments to your own Stripe, Square or PayPal. A full shop of up to 100 products is $499 extra.
Live booking with deposits
$149, if you have no booking tool and want owners to pick a slot and pay a deposit to your own account.
Email and hosting
A business email address, $49 to set up. Hosting, backups and small edits are $30 a month, if you would like us to look after it.
Questions

Groomers, trainers and carers ask us.

How much does a dog grooming website cost?

With Astra Labs a complete site of up to five pages is $499 one time: $99 to start and $400 when you love it, before it goes live. There is no monthly fee unless you want us to host and care for it at $30 a month.

I take bookings by text and Facebook. Do I need a booking system?

No. Many of the groomers we work with book by text. The site's buttons open a message already filled in with the dog's size, the service and a preferred day, so you get everything you need in the first message.

Can owners see prices for their dog's size?

Yes. We turn your price list into a simple picker for size, coat or number of nights. You can update the prices yourself from your dashboard whenever they change.

Can you show my service area for mobile grooming or home visits?

Yes. We add a map of the towns or postcodes you cover, so owners see at once whether you come to them, and their area goes into the booking message.

Can I sell treats, shampoo or training kit on the site?

Yes. A small shop of up to 10 products is $199, with payments going straight to your own account. For up to 100 products, a full shop is $499 on top of the site.

Do I keep my domain and email?

Yes. Your domain stays in your name and your email carries on as before. If you have no domain yet, we register one for you in your name, with the first year included.

Your best advert is the dog walking out happy.

Put those moments on a site of your own. $499 for everything, $99 to start.