Web design for fitness
Astra Labs designs custom websites for personal trainers, online coaches, gyms, yoga and Pilates studios and martial arts schools. The price is $499 one time for up to five pages, starting with $99, with the other $400 due once you are happy and before the site goes live. Your own training footage opens the page, your timetable or coaching options are laid out clearly, and every route ends in the step you actually want: a free trial class, an application or a consultation request.
A visitor wants to believe you can get them somewhere, and then to see how it fits their week. What follows comes from the trainers, gyms and studios we designed for this autumn: what they actually sell, and what their old sites made hard to find.
Almost every business in this group had footage of its own: class reels, lifting films, a gym walk-through, years of YouTube classes shot in the studio. Many of their sites still opened on bought photos of models in a gym they had never set foot in. Real sessions in your room, with your members, are the most convincing thing you own.
Several gyms and studios published their timetable as an image, or behind a separate booking app. A timetable that a parent can filter for their child's age, or that a shift worker can filter for evenings, answers the second question before it is asked.
Free first class, two free weeks, an intro month, a consultation, a short application. Each business had one, and it was often buried under a pop-up or a long form. One clear first step, repeated on every screen, matters more than anything else on the page.
Online coaches in particular had dozens of before and after photos and check-in messages. Placed next to the offer, with permission, they do more than paragraphs of promises.
The strongest businesses had a real idea: ten minute sessions anywhere, training by days per week, a 90 day block with weekly check-ins, a programme built around pace. A website should say that idea plainly, and ideally let the visitor try it, rather than list generic benefits.
Martial arts schools and community gyms sell to whole families and to people nervous about walking in. Clear pages or filters for kids, women only sessions and first timers make those visitors feel expected.
We read the websites and social pages of every fitness business we designed for in October 2026: 37 personal trainers, online coaches, gyms, yoga and Pilates studios and martial arts schools in the UK, Canada, the US, Australia and elsewhere. On 1 November 2026 we opened each homepage again as a phone. The group is modest in size, so read these numbers as what we saw, not a national average.
Fitness businesses were the least likely group in our data to rely on a phone call. Many trainers coach online and work through an app, an application form or direct messages, so a missing call button is not always a problem. What did stand out was how often the main action was hard to reach: free trial widgets placed far down the page, applications on a separate form tool, timetables in a picture, and pop-ups covering the first screen.
The platforms were spread widely. Among the 26 homepages we could measure, WordPress led with 9, followed by Squarespace and Wix, and a long tail of coaching templates, funnel builders and one-page builders. Membership and class tools such as Mindbody, Momence, Zen Planner and coaching apps sat behind most of them, usually working well.
Method: our review notes describe each business's current site in writing; we counted notes that mention placeholder content and those that record the business's own photos or film. Phone checks opened each homepage once at 390 pixels wide. See the full method.
None of these trainers or gyms asked to be named, so we describe the discipline and the region. Each design was made from their own footage, timetable and prices.
Each fitness site we make comes with these.
Your reels and class films cut into a short muted loop that stays sharp and light, with burned-in captions cropped away where possible.
Your real week as text, filterable by age, level or discipline, so it reads on any phone and Google can read it too.
Mindbody, Momence, Glofox, Zen Planner, Arketa, Wodify or your coaching app keep handling sign-ups and payments. We link each class or offer straight to it.
Free trial, intro offer, application or consultation, repeated where it is needed and never hidden under a pop-up. An enquiry form to your inbox is added at launch.
Client transformations and reviews placed beside the offer they relate to, in the client's own words.
Update class times, prices and photos yourself, from your phone, between sessions.
One price whatever the size of your floor. You put down $99 to begin and settle the remaining $400 when the site is finished to your liking, before we put it live.
A single payment in two parts. No contract, no monthly fee unless you add hosting.
Changes continue until you love the result. If it still is not right for you, we refund every dollar.
Astra Labs charges $499 one time for up to five pages. You pay $99 to begin and $400 once you approve the finished design, before it goes live. Hosting and care are optional at $30 a month.
Yes. For online coaches the site is where a follower decides to apply. We put your training films and client results first, explain your method in your words and make the application take seconds, then hand over to your coaching app as today.
We link each class and offer to your booking tool, and you can change the timetable on the site yourself from your dashboard. Where your tool provides an official schedule widget we can place it on the page. We do not promise a live sync between two systems without checking your setup first.
If you already sell them through your membership platform, the site sends people straight to the right pass. Building a new membership or class pass system into the site itself is a custom quote, so tell us what you need and we will price it.
Not usually. Most of the films we used for fitness businesses were phone reels. We pick the clean moments, crop above burned-in text, grade them to match and keep them small enough to load quickly on mobile data.
Both stay yours. The domain remains registered in your name and your email keeps working, because we only change the setting that points the domain at the new website.
Put it on a site that turns watching into a first session. $499 for the full site, $99 to start.