Web design for accountants
Astra Labs designs custom websites for small accounting practices, bookkeepers, payroll services and tax preparers. It is $499 one time for up to five pages, with $99 to start and $400 when you love the finished site, before it goes live. We put you and your way of working at the front, explain your services and fees in plain words, show the filing year your clients actually live through, and end with a first consultation booked in your own calendar.
Nobody shops for bookkeeping for pleasure. Owners arrive because a deadline is close, the books have slipped or the business has outgrown a spreadsheet. These lessons come from the practices we designed for and the sites they were using.
Most of the firms we met were one accountant, a partner pair or a small team, and clients hire the person. Six of the seventeen sites had no photo of the accountant or anyone in the firm. One honest portrait, or a short film of you explaining how you work, carries more trust than any photo of a calculator.
Accountants answer questions about cost all day, yet only six of these seventeen firms published any prices. Where you can, show your tiers, your hourly rate or a range by transaction volume. Where every quote is different, explain what the quote depends on and how quickly you send it.
Catch-up bookkeeping and late returns came up again and again. Owners who are months behind feel embarrassed and put off asking. A calm path for them, starting from the month the books stopped, gets that message sent.
Payroll each month, quarterly sales tax or VAT, year end, the personal return. Your clients' year has a shape, and it differs between a sole trader, a company and a landlord. Drawing it shows exactly where you take the weight off them.
Firms listed a dozen services in a row. Let visitors start from what they are (new company, sole trader, landlord, charity, growing business) and see only the services that apply, with one next step.
Use the booking tool you already have for the free first consultation. The enquiry form asks only for a name, a way to reach them and how you can help, with a note not to send figures or documents by form. Files go through the secure tool you already use.
We studied the current site of all 17 accounting, bookkeeping and tax practices we designed for in October 2026, in Canada, the US, the UK, Australia, Sweden, Slovakia, the UAE and Nigeria, and opened each homepage again as a phone on 1 November 2026. With a group this size, treat the numbers as an honest description of what we saw.
The technical basics were in good order. Every one of the 15 homepages we measured had a working secure address and a layout set up for phones, and most were light. The gap was in what the sites said. Template leftovers matter more for an accountant than for almost any other business: a sample testimonial, a demo statistic or a contact page for a city the firm has never worked in sits badly on a site whose whole promise is accuracy.
The other gap was the person. Only two of the seventeen firms had any film of themselves, and six had no photo of anyone from the firm, so their sites leaned on stock pictures of handshakes and desks. Yet these were practices built on long relationships, one founded in the early 1980s, several run by a single qualified accountant who answers every client personally.
Method: our review notes describe each old site in writing; we counted notes that mention stock or generated images and placeholder or demo content, and read each note for photos, films and published prices. Phone checks opened each homepage once at 390 pixels wide. See the full method.
None of these firms asked to be named, so we describe the type of practice and the region only. Each design was made from the firm's own services, fees, photos and words.
Each accounting site we design includes the parts below.
The filing year for each kind of client you serve, drawn simply, with the deadlines you handle marked. Set to your country's dates.
Sole trader, company, landlord, charity or new start: each visitor sees the services that fit them and nothing else.
Your tiers, hourly rate or the factors behind a quote, written the way you would explain them across the desk.
Calendly, Acuity, Cal.com, TidyCal or Setmore, wherever your consultations are booked today. If you have none, live booking can be added.
Name, contact and how you can help, with a line asking people not to send figures or documents. A real form to your inbox arrives at launch.
Change fees, add a deadline reminder or post a tax-season note yourself in the dashboard. A newsletter sign-up connects to your Mailchimp, Kit or MailerLite.
A fixed fee, agreed before any work starts, which is how many of our accounting clients price their own services. You pay $99 to start and $400 once you are happy with the finished site, before it goes live on your domain.
A one-off fee. Nothing recurring unless you add hosting.
We refine it with you until you are happy. If it still is not right, every dollar comes back to you.
With Astra Labs it is a fixed $499 for up to five pages: $99 to start and $400 when you are happy, before it goes live. Five extra pages are $149 and hosting with care is $30 a month if you want it.
Client logins and secure uploads are a custom quote, because they hold sensitive data. Most practices already use a secure portal from their practice software, and we add a clear link or button to it. The website's own form only asks for a name, contact details and a short message.
Not at all. We can explain what your quote depends on, such as transaction volume, payroll size or the number of returns, and how soon you reply with a fixed figure. Visitors mainly want to know there will be no surprises.
Yes. We draw the year with the dates that apply to your clients, whether that is the IRS, CRA, HMRC, the ATO or another authority, and you can update a date in the dashboard if it changes.
Several practices we worked with had only a logo. We design a strong type-led opening built from your mark and your own words, and add a portrait later when you have one. A phone photo taken in good light at your desk is enough to start.
Yes. The domain stays registered to you and your email is untouched. At launch we only change the record that sends visitors to the new site.
Let them meet you before they write. $499 for the complete site, $99 to start.