Web design for plumbers, electricians and HVAC
Astra Labs designs custom websites for plumbers, drain and sewer specialists, gas and heating engineers, HVAC companies, electricians and EV charger, battery and solar installers. It is $499 one time for up to five pages: $99 to start, and $400 once you are happy with it, before it goes live. The site puts your number and licence where a worried customer looks first, shows your own installs, and turns "something has stopped working" into a clear request with the details you need.
We studied 18 plumbing, heating, cooling, electrical and solar businesses before designing for them: what they sell, how they price, and what their sites showed. Their customers come in two moods, worried or planning, and a good site serves both.
Several businesses in this group run round the clock call-outs for leaks, blocked drains, boiler failures and power cuts. For them the number has to be the first thing on a phone screen, with a plain line on what happens after the call: who comes, roughly when, and what the call-out costs.
Almost every business here led with credentials: Gas Safe registration, state and provincial licence numbers, master plumber status, backflow testing approval, certified installer status for chargers and home batteries. Put them where people decide, beside the call button, written out in full rather than as a row of tiny logos.
Plenty of this work has a fixed price, and the businesses that showed it had nothing to hide: a service call, an hour of a gas engineer's time, a flat rate sink unclog, a troubleshooting visit, a charger installed from a set figure, a yearly maintenance plan. Show those, and explain how bigger jobs get quoted.
A panel upgrade, a new furnace, an in-roof solar array or a bathroom from rough-in to finish costs thousands. Customers want to see the stages. Your own photos of one real job, step by step, do that better than any brochure.
Heat pump grants, home energy loans, financing partners and monthly drain or maintenance plans all appeared in this group. Each one deserves a short, plain explanation of who qualifies and what happens next, with the scheme's own terms linked rather than restated.
17 of 18 businesses had real photos or clips of their work online: wrapped vans, labelled panels, sewer camera footage, chargers glowing on garage walls. Those are what make a stranger trust you enough to let you into the house.
These are the plumbing, heating, HVAC, electrical and solar businesses we designed for between late September and 1 November 2026: 8 in the UK, 7 in the US, 2 in Canada and 1 in Australia. On 1 November 2026 we loaded each homepage again as a phone. With a group this size, treat the figures as a close look at real sites, not a national average.
The gap between the business and its website was easy to see here. These are businesses with licences, long histories (two were founded in the 1970s and two in the 1980s), fleets and loyal customers, and most of them had strong photos of real work. Yet two thirds of their sites opened on stock pictures of tools, ductwork or smiling technicians, and three used generated images. The real crew photos were often there, just further down the page or only on the Google listing.
The sites ran on a wide mix: WordPress with Elementor or Breakdance, Squarespace, Square Online, an IONOS builder, Shopify, hand-coded pages and a large custom Next.js build. A few details stood out. One site's job videos pointed at files that no longer existed. One kept a services page of placeholder Latin text behind a good rates page. One still showed a 2020 notice at the top, and one commercial contractor's site dated from the early 2000s while their actual projects ran to thousands of hotel rooms.
Method: our review notes describe each old site in writing; we counted notes that mention stock or generated images and placeholder or demo content. Phone checks opened each homepage once at 390 pixels wide. See the full method.
None of these businesses asked to be named, so we describe the trade and region only. Every design used the business's own photos, footage, words and prices.
Each site starts from these, then gets one idea of its own drawn from your work.
Your number fixed where a thumb finds it, with your hours or your round the clock promise stated next to it.
Registration and licence numbers, insurance cover and certified installer status written out where people can check them.
Tap the fault or the install, add the town and a photo, and it arrives by text, WhatsApp or the enquiry form added at launch.
Call-out fees, hourly rates, plan prices and fixed installs in one place you can update yourself.
Already booking through Jobber or taking invoice payments online? Those buttons go on the new site and keep working as they do now.
Add a finished install, change a rate or swap a photo between jobs, without waiting for anyone.
$499 covers the complete site for a sole trader with one van or a contractor with a fleet. You pay $99 to begin. The other $400 comes when you are happy with what you see, and always before the site goes live.
A single payment in two parts. No contract to sign, and no monthly bill unless you choose our hosting.
We work on it with you until it is right. If it still is not, you get every dollar back.
With Astra Labs, $499 one time for up to five pages, paid as $99 to start and $400 when you are happy with it, before it goes live. Five more pages are $149. Hosting and care are optional at $30 a month.
The phone number stays fixed on screen on phones, and the opening section says plainly that you answer day and night, what a call-out costs if you publish it, and which areas you reach. Visitors who are not in a hurry can still send a written request instead.
Yes. The request button opens a text or WhatsApp message with the job and town already written, and they attach photos before sending. The enquiry form added at launch also reaches your inbox.
No. Your existing booking button and payment link go on the new site and keep sending customers where they go today.
Yes, in plain words, using your own information and linking to the scheme or finance provider for their terms. We do not give financial or eligibility advice ourselves; the page explains what you offer and how to ask you about it.
All three stay exactly as they are. The domain remains in your name, and we only change the record that points it at the new site, so your email is not touched.
Put them on a site that answers the worried customer first. $499 for the whole site, $99 to start.