Web design for boutiques, labels and makers
Astra Labs designs custom websites for independent shops: clothing labels, jewellery and accessories, candles and gifts, ceramics and home goods, personalised and made-to-order products. The site is $499 one time, $99 to start and the rest when you love it, before it goes live. If you already sell on Shopify, WooCommerce, Etsy or through WhatsApp, your checkout keeps working: a small shop of up to ten products is $199 more, and your design as a full Shopify or WooCommerce theme is $499 more.
Independent shops rarely compete on price or range. They sell a maker, a fabric, a story and a colour you will not find elsewhere. These points come from the 29 boutiques and makers we designed for this autumn and the shops they were running.
Most of the shops we studied ran on a standard store theme: a banner with text baked into the picture, a discount pop-up over the first screen, then a grid of product cards. The theme decides the look, so many very different labels end up looking alike. The first screen should be your piece, your workshop or your market table.
Several labels sell one hero shape in many colours, often one bestseller in nine, nineteen or more. Letting a visitor see that piece change colour, fabric or size on the page is how a small label shows its depth without a hundred near-identical product cards.
Made-to-order hoodies, two-flag gifts, embroidered names, patches and made-to-measure planters all depend on the customer picturing their version. A live preview of their words, photo or measurements on your real product turns a maybe into an order or a quote request.
Our group sold through Shopify, WooCommerce, Etsy, Wix stores, Jumpseller and direct messages. Payments, stock and order history are working assets. The new design sits in front of them or becomes your store's theme, and your orders keep flowing the same way.
The median shop homepage in our check made 147 separate requests on a phone, the most of any group, mainly from apps, review widgets, pop-ups and trackers stacked over the years. Each one costs the shopper a little time.
Some makers had no site at all and sold only through Etsy, Instagram or WhatsApp. Marketplaces are good for reach; a site of your own carries your name, your story and every listing in one place.
We read the current site of every boutique and maker we designed for between late September and October 2026: 29 small shops in the US, the UK, Canada, Australia, Europe, Latin America, Africa and the Gulf. On 1 November 2026 we opened each homepage again as a phone would. The group is small, so these numbers describe what we saw rather than the whole retail world.
These were real, working shops with products people buy again. Their photography was usually good and their store settings well looked after, with payment options, delivery rules and reviews in place. What their sites had in common was the look of the theme rather than the brand. Our notes recorded stock themes with pop-ups and discount bars, banners with baked-in text, crowded product grids and, in a few cases, generated garden or market scenes standing in for the maker's own workshop. One online costume shop carried roughly eleven thousand product pages on a desktop-only layout, which shows how much a well-stocked store can outgrow its theme. 14 of 23 homepages had no form of any kind, which matters most for the makers who sell custom and made-to-order work by quote.
Method: our review notes describe each old site in writing, including the platform it runs on. Phone checks opened each homepage once at 390 pixels wide and counted the data downloaded and the number of requests. See the full method.
None of these shops asked to be named, so we describe what they sell and where only. Every design used their own products, photos, films and prices.
Every boutique and maker site we make includes these.
One interactive moment built from what makes your product yours: a colour picker, a fabric swatch, a glaze, a live name preview.
Real product photos, prices, sizes and materials, written with you and editable from your dashboard.
Buttons into your Shopify or WooCommerce bag, your Etsy, Amazon or eBay listings, or a ready-written WhatsApp order.
Your workshop, studio or market stall and the story of how things are made, from your own photos and films.
No pop-up over the first screen and only the scripts the page needs, so it opens quickly on mobile data.
For made-to-order work, a request that carries the options a customer chose. A real enquiry form to your inbox is added at launch.
The site itself is $499 one time: $99 to start, $400 once you love it and before it goes live. Selling is priced by how many products you have and where you sell today.
The website. One payment, nothing monthly unless you choose hosting.
We refine it with you until you love it. If it still is not right, you get a full refund.
At Astra Labs the website is $499 one time: $99 to start and $400 when you love it, before it goes live. A small shop of up to ten products is $199 more, and a full shop of up to 100 products is $499 more, so $998 in all.
No. We build your new design as a real Shopify theme. Products, stock, checkout, discount codes, orders and your apps keep working, and your Shopify plan stays as it is. We add it next to your current theme, you preview it, and publishing it is one click.
Yes, at no extra cost. Your pieces appear in your own design and each one opens its Etsy listing, so you keep your Etsy reviews and checkout while building a home of your own.
Yes. This is often the signature idea of the site: a name on the hoop, a photo on the hoodie, a colour on the dress or a size on the planter, carried into the order or quote request.
Yes. The site can send ready-written WhatsApp orders with the product, size and colour already filled in. When you want card payments on the site, the small shop adds them for $199.
If you stay on Shopify or WooCommerce, nothing moves: only the design changes. If you are leaving a Wix or Squarespace shop, download your order history before the old plan ends, and we set up your products in the new shop.
A design made from your pieces, with a checkout that keeps working. $499 for the site, $99 to start.