What we found
20 auto businesses' websites, examined one at a time.
The group covers the garages, mobile mechanics, body and wheel shops, detailers and film installers we designed for in October 2026: 9 in the US, 4 in Australia, 3 in the UK, 3 in Canada and one in Ireland. On 1 November 2026 we loaded each homepage again as a phone. These are small numbers, so take them as a careful look at real sites rather than a measure of the trade.
16 of 19sites used stock cars, engines or workshops in prominent placesFrom our review notes
20 of 20businesses had their own photos or reels of real jobs onlineFrom our review notes
8 of 17homepages had no booking or quote form on the page itselfMeasured on a phone, 1 Nov 2026
2.6 MBmedian homepage download on a phone17 homepages measured
This group showed one of the widest gaps we found between the real material a business had and what its website showed. Every business had its own photos or reels, yet 16 of the 19 sites we could review opened on stock images: a generic engine, a stranger's supercar, hands that were not theirs. One detailing site used other channels' wheel videos as its hero film. One mechanic's site was an unchanged free template. One hometown garage had no website at all, only a Facebook page, despite years of shop photos and a clear price list.
The sites themselves ranged widely, from a recent custom 3D build to Elementor templates, Squarespace, Webflow, Duda, GoHighLevel and two hand-built React sites. A few carried leftovers from the theme they started from, such as placeholder team members, products from a demo parts shop or a template's welcome line. Several had good booking systems and clear published prices that deserved a better front page.
Method: our review notes describe each old site in writing; we counted notes that mention stock or generated images and placeholder or demo content. Phone checks opened each homepage once at 390 pixels wide. See the full method.