Web design for real estate agents
Astra Labs designs custom websites for independent realtors, estate and letting agents, small brokerages and rental property managers. The price is $499 one time for up to five pages: $99 to start, and the remaining $400 once you love the finished site, before it goes live. Each site is made from your own listing photos, drone shots and walk-through films, shows the streets you know and the homes you have sold, and turns a visit into a valuation or viewing request that comes straight to you.
Buyers can find any listing on the big property portals in seconds, so an agent's own site rarely wins on search. It wins with the people who are about to sell or let: they look you up after seeing your board, before they invite two or three agents round. Everything below comes from the agents we designed for and the sites they had.
The strongest thing an agent owns is a sold record. Agents told us they sell "street by street", yet their sites hid that record behind a search box. A map of the homes you have sold, by street and suburb, answers the seller's real question before they ask it.
Most agents we met were the business: one person, a partner, or a small office. Many already film themselves walking through each home. That walk-through, with your voice, says more than a franchise banner or a stock photo of keys being handed over.
For a seller the first step is always "what is mine worth?" Give that one clear request on every screen: the address, a rough timeframe and the best way to reach them. It lands with you, not in a shared lead pool.
Letting agents and property managers often have a clear fee: a percentage of rent, a tenant find fee, a flat rate. Where you publish it, let the landlord type their rent and see the figure in money. Landlords compare managers on exactly this.
Every agent we studied had real media of their own: professional listing photos, twilight shots, drone aerials of the town, walk-through reels. The old sites often opened on a stock skyline instead. Your own homes and your own patch belong at the top.
A short, hand-picked set of current homes with price, beds and a gallery reads better than an empty search widget. You update them yourself in your dashboard, and each one links on to the full portal or MLS page where you keep it.
Between late September and the end of October 2026 we studied the current site of every real estate business we designed for: 34 agents, letting agents and property managers in the US, the UK, Australia, New Zealand, Canada, Germany, Sweden, Mexico and South Africa. On 1 November 2026 we opened each homepage again as a phone. It is a small group, so these figures describe what we saw rather than the whole industry.
The striking pattern was not quality but sameness. 21 of the 34 sites ran on a real estate platform template, the kind a network, a portal or a software provider gives every agent who signs up, so an independent agent in Georgia and an agency in Germany could share the same layout, the same search bar and the same stock house. Eleven were built around a listings search fed from the MLS or a property system. Ten carried a blog or news archive, some with more than a hundred posts.
The agents themselves had far more to show than their sites did. All 34 had real media of their own: 15 had drone or aerial footage of their area, and many had a YouTube or Facebook channel full of walk-through films. Homepages were heavy too: 7 of the 25 we measured downloaded more than 5 MB on a phone, mostly from big sliders and listing photos served at full size.
Method: our review notes describe each old site in writing, and we counted notes mentioning stock or generated images and platform templates. Phone checks opened each homepage once at 390 pixels wide; 5 sites blocked the check and are left out of the measured figures. See the full method.
These agents have not asked to be named, so we give the kind of business and the region only. Every design used the agent's own homes, prices, photos and words.
These parts come as standard on the real estate sites we design.
The homes you have sold, by street or suburb, drawn in your colours. It is the proof sellers look for, kept in one place.
Address, timing and contact details in a few taps, on every screen. A real form to your inbox comes with the launch, alongside call and WhatsApp buttons.
A curated set of homes for sale or to let with price, beds and gallery. Add and remove them yourself in the dashboard, each linking to its full listing.
Walk-throughs, drone flights and reels cut into a short quiet loop, compressed for phones so the page stays light.
For letting agents and managers who publish fees: type a rent or price, see your fee in money. Only your own published figures.
Your story in your own words, and the best lines from your Google or portal reviews next to the request button.
The same fixed price for a solo realtor, a letting agency or a small office with a team. It is less than the commission on a single small sale. You pay $99 to begin, and the other $400 once the finished site is right for you, before it goes live on your domain.
Paid once. No monthly platform fee unless you choose our hosting.
We keep refining the design with you until you love it. If it still is not right for you, we refund every dollar.
An Astra Labs real estate site is $499 one time for up to five pages. You pay $99 to start and $400 when you are happy with the finished site, before it goes live. More pages are $149 for five, and hosting with care is an optional $30 a month.
A live IDX, MLS or portal feed is a custom quote, because every feed has its own approval, rules and fees. What is included is a homes section you update yourself from the dashboard, with each home linking to its full listing wherever you keep it, plus a link to your full search.
Your brokerage page is useful for its listings search. Your own site is about you: your sold record, your area, your films and your way of working, on a domain that stays with you if you ever move offices. Many agents keep both and link one to the other.
Yes, if you publish your fees. We build a small calculator from your own figures: the landlord types the monthly rent and sees your management or tenant find fee in money. If you prefer to quote privately, we leave it out and make the request button do the work.
We cut the strongest moments into a short loop for the top of the page and use stills and full films further down. Files from YouTube, Facebook, Instagram or your photographer all work, and we size everything for phones so the page stays quick.
Every old address is redirected to its closest new page at launch, so links and search results keep working. If you want the guides and posts kept as real pages, the $149 move brings across up to 30 pages and 50 posts.
Your domain stays registered in your name, and your email carries on working. We only change the setting that points the domain at the new site, and leave your email settings alone.
Show them the streets you have sold on. $499 for the complete site, $99 to begin.