What we found
11 painters' websites, studied one by one.
These are the painting, decorating and wallpaper businesses we designed for in October 2026: 5 in the US, two in New Zealand and one each in Ireland, Australia, the UK and Canada. On 1 November 2026 we reopened each homepage as a phone. It is a small group; read the numbers as what we saw, not a survey of the trade.
5.0 MBmedian homepage download on a phone, against 2.3 MB across every site in our study10 homepages measured
5 of 11sites used stock or stock-looking rooms and houses in key placesFrom our review notes
3 of 11still showed placeholder copy, demo pages or sample testimonialsFrom our review notes
11 of 11businesses had their own job photos or reels onlineFrom our review notes
The painters in this group were doing a lot right. Only 1 of the 10 homepages we could measure lacked a tap-to-call link, and 9 of 10 described the business for search engines in structured data, far more than most trades. Their weak point was weight: 4 of 10 homepages were over 5 MB, usually from full-size room photos and background films loaded all at once.
The other pattern was distance between the site and the real work. Several opened on a stock house, a stock interior or a generated room, while the painter's own reels of the actual rooms sat on TikTok, Facebook and Instagram. Location pages were common, from eight to nearly two hundred. A few sites had loose ends a customer might notice: a quote form that showed "unavailable", empty image slots, a demo shop left over from a theme, or sample testimonials.
Method: our review notes describe each old site in writing; we counted notes that mention stock or generated images and placeholder or demo content. Phone checks opened each homepage once at 390 pixels wide. See the full method.