Web design for coaches
Astra Labs designs custom websites for life coaches, business and executive coaches, career and relationship coaches and mentors. It costs $499 one time for up to five pages, paid as $99 to start and $400 when you love it, before the site goes live. The site opens on your own film or portrait, turns your method into something a visitor can try, lays out every way to work with you at its real price, and ends in a discovery call booked straight into the calendar you already use.
A visitor to a coach's site is usually deciding whether to trust a stranger with something personal: a career change, a marriage, a business that is stuck, a life after heartbreak. These lessons come from the coaches we designed for and the sites they had.
Fourteen of the twenty-two coaches had film of their own good enough to open a site: stage talks, interviews, podcast studio clips, a walk on a favourite trail. Hearing a coach speak for ten seconds does what paragraphs of credentials cannot. Your film, cut to a quiet loop with the full version a tap away, belongs at the top.
Nearly every coach had a named framework: four pillars, a compass, eight steps, a report card. On the old sites it sat as a bulleted list. Made interactive, so the visitor turns the compass or fills in the card, the method shows how you think before the first call.
Sixteen of these coaches published at least some prices, often a ladder from a small paid session to a year-long programme. Laid out as one path, it lets a visitor pick the step that fits their budget and nerve, instead of digging through sales pages.
Twelve sites already ran bookings through a tool such as Calendly, Acuity or SimplyBook. Keep it. Every call to action on the new site opens that same calendar, so bookings keep landing where you manage them.
Leadership and executive coaches sell to two readers: the individual and the organisation paying. Give each its own clear way in, with workshops, keynotes and team programmes on one side and one-to-one work on the other.
Several coaches had a main site plus a funnel page, a second domain, a separate shop and a link page. One home that links out to your checkout, your podcast and your course platform is easier to trust and easier for search engines to understand.
We studied the existing sites of every coach we designed for in October 2026: 22 coaches and mentors in the US, the UK, Canada, Germany, France and Latin America, working in person and online. On 1 November 2026 we opened each homepage again as a phone would. The group is small, so read these figures as what we saw, not a survey of the coaching industry.
Coaches had a wealth of personal material, and their sites showed surprisingly little of it. Many opened on stock photos of other people, a generic sunrise or a template's sample portrait, while the coach's own TEDx talk, radio day or retreat footage sat on YouTube or Instagram. Four had film from a stage, including two TEDx talks.
The machinery around the sites was busy. Five ran on funnel builders made for sales pages, nine sold programmes through a separate checkout or payment tool, and several spread their business across two or three domains. With no phone number on most homepages, the booking button carries the whole site, which makes it worth placing on every screen. On the positive side, every homepage we measured had a working secure address and a layout ready for phones.
Method: our review notes describe each old site in writing; we counted notes mentioning stock or generated images, booking and checkout tools, and published prices. Phone checks opened each homepage once at 390 pixels wide. One coach had no website and two sites did not load, so 15 homepages were measured. See the full method.
These coaches have not asked to be named, so we describe their field and region only. Each site was made from the coach's own films, photos, framework, prices and words.
Each coaching site we design includes these parts.
A short silent loop from your talk, interview or reel at the top, with the full film and sound one tap away. Compressed for phones.
Your framework as something to turn, fill in or walk through, in your words, ending on the offer that matches.
Sessions, programmes, groups and retreats on one path with their real length, format and price, each linking to your existing checkout.
Calendly, Acuity, SimplyBook, Setmore or Cal.com, the tool you already use. No tool yet? Live booking with deposits is an extra.
Your YouTube talks or podcast episodes appear on the site by themselves as you publish them.
A free guide or sign-up connected to your Mailchimp, Kit, MailerLite or Flodesk, so new readers join your list directly.
Less than many of our coaching clients charge for a single package. You begin with $99, and the remaining $400 is due only when you love the finished site, before it goes live on your domain.
One payment for the site. No monthly fee unless you want hosting.
We keep adjusting it with you until it feels like you. If it still does not, you get the full amount back.
At Astra Labs a coaching website is $499 one time for up to five pages, paid as $99 to start and $400 once you love it, before it goes live. Extra pages are $149 for five, and hosting is an optional $30 a month.
Yes. Your own booking button or calendar goes on the site and every call to action opens it, so sessions keep arriving exactly where you manage them now. This is included.
They stay as they are. Each offer on your new site links to its existing checkout, so payments, payment plans and receipts keep working. Courses, memberships and members' areas themselves are a custom quote.
Often yes. We crop a clean moment, remove burnt-in captions where possible and grade it into a short loop. If no clip works as an opening, a strong portrait does, and your films play further down the page.
Yes. We give each reader a clear way in: one path for personal coaching and one for organisations, with workshops, keynotes and team programmes and an enquiry suited to each.
Yes. Your main domain becomes the home for everything, other domains can redirect to it, and the tools you keep, such as checkout, podcast or course platform, are linked from it. Your domains stay in your name and your email keeps working.
Give them one place to meet you properly and book. $499 for the complete site, $99 to begin.