Web design for roofers
Astra Labs designs custom websites for roofing contractors, flat roof specialists and gutter installers. It costs $499 one time for up to five pages, with $99 to start and the rest when you love it. The site is built from your own job photos and drone shots, explains your work part by part on a drawn roof, and ends in an inspection or quote request that reaches you directly.
Nobody looks at roofing websites for fun. They arrive with a leak, a missing tile after a storm or a quote that seems high. These are the things that help them pick up the phone, learned from the roofing sites we have designed and the ones they replaced.
Homeowners describe what they see from inside or from the street: a stain on the ceiling, moss, a sagging gutter. Let them start there, then show which part of the roof it usually comes from and what the repair looks like.
A roofer's own drone shot of a finished re-roof does more than any stock photo of a smiling man on a ladder. Most roofers already have these shots in their camera roll or on Facebook; we cut them into the opening of the site.
For most roofers the free inspection or survey is where every job starts. Show what you check, how long it takes and what the homeowner gets afterwards, ideally with your own marked-up photos.
Felt, GRP, liquid rubber, metal, tile, slate. A short side by side in plain words, next to photos of jobs in each, helps people ask for the right thing and trust your price.
Where you help with storm damage and insurance claims, say how it works step by step. Where you do not, leave it out. Clear beats clever.
A call button and a short request (the problem, the roof type, the town, a photo by text) on every part of the page, so the visitor never has to scroll back to the top to ask.
We read the current site of every roofing business we designed for in October 2026: 11 roofers and gutter installers in the US, the UK, Australia and South Africa. On 1 November 2026 we opened each homepage again as a phone would. The group is small, so read these as what we saw, not as an industry average.
The roofers in this group were good at their trade and many had strong Google reviews. Their websites had usually been made by a marketing agency or on a site builder, and the pattern repeats: a stock hero image, long keyword text written for search engines, and the roofer's own photos and drone footage sitting unused on Facebook. Several sites carried dozens or hundreds of near-identical town pages. One business had only a parked domain.
Method: our review notes describe each old site in writing; we counted notes that mention stock or generated images and placeholder or demo content. Phone checks opened each homepage once at 390 pixels wide. See the full method.
None of these roofers asked to be named, so we describe the trade and region only. Each design was built from the roofer's own photos, words and prices.
Every roofing site we make includes these as standard.
Your services on a roof drawn in your style. Each part opens your own photo of that repair and starts a request for it.
The problem, the roof type, the town and a photo by text, in a few taps. A real enquiry form to your inbox is added at launch.
We cut your own clips into a short loop that plays quietly, sized for phones so it does not eat their data.
The roof systems you fit, side by side, with a job photo for each.
Your best Google review lines beside the request button, in your customers' words.
Add finished roofs, change prices and swap photos yourself, from your phone, between jobs.
One fixed price, whether you are a one-van repair business or a crew with a yard. You start with $99 and pay the rest when you love the finished site, before it goes live.
One time. No contract, nothing monthly unless you choose it.
We refine it with you until you love it. If it still is not right, you get every dollar back.
With Astra Labs it is $499 one time for up to five pages: $99 to start and $400 when you love the finished site, before it goes live on your domain. Extra pages are $149 for five. There is no monthly fee unless you want us to host and look after it, which is $30 a month.
Yes, please send them. We cut the best moments into a short loop for the top of the site and use stills elsewhere. Clips from Facebook, Instagram or your camera roll all work. If you have none yet, we can use licensed footage that fits your area until you do.
Yes. The request button opens a text or WhatsApp message that is already written with the problem, roof type and town, and they add photos from their phone before sending it to you.
No page Google knows is left pointing at nothing. At launch every old address is redirected to the most relevant new page. If you want the old pages themselves kept as real pages, the $149 move covers up to 30 pages and 50 posts.
The site is built the way Google likes to read pages: light and quick on a phone, clean code, a clear title and description for every page and your business details marked up. At launch we connect your Google Business Profile, where your reviews and service area do much of the work for local roofing searches.
Yes. Your domain stays registered in your name and your email keeps working. We change only the setting that points your domain at the new site.
Let them find one who shows his work. $499 for the complete site, $99 to start.